منابع مشابه
A Local Government CRM Maturity Model: a component in the transformational change of UK councils
A maturity model for use by UK local authorities in assessing their current position with respect to Customer Relationship Management (CRM) implementation is presented. The model has two paths through it and recognises a pre-CRM stage as well as a predicted, advanced stage. The model forms part of a larger set of tools and techniques that support transformational change within the public sector...
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ژورنال
عنوان ژورنال: Nature
سال: 1993
ISSN: 0028-0836,1476-4687
DOI: 10.1038/364564a0